Federation Square is set to be reinvigorated with the development of an Apple Global Flagship Store in 2020.
Apple Global Flagship stores are specifically designed to be places for people to visit, meet, discuss, dream up new ideas and discover what technology makes possible.
Through a series called Today at Apple, the Federation Square Global Flagship Store will host a daily program of free cultural and community events bringing together local and international performers, events, hands on workshops, children’s education, business programs, coding seminars and live entertainment.
These free events will be programmed with local artists and community groups and will be aimed at all audiences including children, families, millennials, businesses, teachers and those new to technology.
When the Chicago Apple Global Flagship store opened in October 2017, a program titled The Chicago Series welcomed thousands of people through the doors. These community programs, focusing at the intersection of technology and arts, were co-created with local community groups and creative organisations. The programs included hip-hop artists, visual and street artists, local coders and app developers, tech discussions, live music, photography classes, education seminars and mentoring programs.
Apple is committed to being part of the local Melbourne community and will work to partner in community programs with other Fed Square cultural tenants such as ACMI and Koorie Heritage Trust, as well as local artists, and the education and technology sectors.
Replacing the existing Yarra Building, which was originally designed and built as a late addition to Federation Square, the Global Flagship Store is only the fifth in the world, and the only Global Flagship Store in the southern hemisphere.
The development will create 500 square metres of new public space, including a new performance space, increased public seating, trees and grassed areas, improved accessibility and pedestrian access to the Yarra River.
Two million additional visitors per annum are expected to visit the store and participate in Apple’s events program which can number up to 70 per week, all free to the public. This increased attendance will benefit all of Fed Square, including the existing hospitality and cultural venues.
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